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Michael Gibbert Strategic Management in the Knowledge Economy


Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies. On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).

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Juan Stegmann Pablo Strategic Value Management. Stock Value Creation and the Management of the Firm


Innovative strategic management solutions for today's market Strategic Value Management addresses common problems among business managers and other professionals involved in thinking about developing and managing organizations. In it, author Juan Pablo Stegmann integrates all strategic management and business strategy into an innovative standard that introduces key metrics to strategic management and stock value creation. He argues that most complex business issues can be reduced to the three dimensions of stock value creation-profits, sales growth, and capital-that are linked to three critical strategic management decisions-competition, innovation, and resources. His new approach indicates that every strategy has a clear dollar metric, which can measure its consequences of the strategies in terms of stock value. Competitive and growth strategies are analyzed along with economic, financial, dynamic, and contingent approaches Includes a companion CD-ROM, which contains Stegmann's proven model for strategic management and stock value creation Ethical consequences of strategic decisions are introduced-showing how ethics are linked to long-term stock value creation Explains the roots of the current financial crisis by examining the link between the financial world and strategic management, and proposes possible solutions For any looking to enhance their understanding of this discipline, Strategic Value Management offers a new conceptual model for thinking about business strategy and its link to stock value creation.

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Peter Ginter M. The Strategic Management of Health Care Organizations


A comprehensive guide to effective strategic management of health care organizations. Strategic Management of Health Care Organizations provides essential guidance for leading health care organizations through strategic management. This structured approach to strategic management examines the processes of strategic thinking, consensus building and documentation of that thinking into a strategic plan, and creating and maintaining strategic momentum – all essential for coping with the rapidly evolving health care industry. Strategic Management of Health Care Organizations fully explains how strategic managers must become strategic thinkers with the ability to evaluate a changing industry, analyze data, question assumptions, and develop new ideas. The book guides readers through the strategic planning process demonstrating how to incorporate strategic thinking and create and document a clear and coherent plan of action. In addition, the all-important processes of creating and maintaining the strategic momentum of the organization are fully described. Finally, the text demonstrates how strategic managers in carrying out the strategic plan, must evaluate its success, learn more about what works, and incorporate new strategic thinking into operations and subsequent planning. This strategic management approach has become the de facto standard for health care management as leadership and strategic management are more critical than ever in coping with an industry in flux. This book provides heath care management students as well as health care administrators with foundational guidance on strategic management concepts and practices, tailored to the unique needs of the health care industry. Included are a clear discussion of health services external analysis, organizational internal analysis, the development of directional strategies, strategy alternative identification and evaluation, and the development and management of implementation strategies providing an informative and insightful resource for anyone in the field. This new eighth edition has been fully updated to reflect new insights into strategic thinking, new methods to conceptualize and document critical environmental issues, practical steps for carrying out each of the strategic management processes, industry and management essentials for strategic thinkers , and new case studies for applying the strategic management processes. More specifically, readers of this edition will be able to: Create a process for developing a strategic plan for a health care organization. Map and analyze external issues, trends, and events in the general environment, the health care system, and the service area. Conduct a comprehensive service area competitor analysis. Perform an internal analysis and determine the competitive advantages and competitive disadvantages. Develop directional strategies. Identify strategic alternatives and make rational strategic decisions for a health care organization. Develop a comprehensive strategy for a health care organization. Create effective value-adding service delivery and support strategies. Translate service delivery and support plans into specific action plans. The health care industry’s revolutionary change remains ongoing and organizational success depends on leadership. Strategic management has become the single clearest manifestation of effective leadership of health care organizations and the strategic management framework’s strengths are needed now more than ever. The Strategic Management of Health Care Organizations provides comprehensive guidance and up-to-date practices to help leaders keep their organizations on track.

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Ken Starkey Strategic Management


This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field. New edition of a highly popular introduction to strategic management. Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples. Revised to take account of the latest development in the field. Now features twelve new cases. Includes new chapters on issues relating to the resource-based view of the firm, innovation, learning, and the ‘new economy’. Includes a new concluding chapter looking at present and future issues in strategic management. Continues to combine the latest management concepts with and emphasis on current business applications and implementation.

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Michael Gibbert Strategic Networks


This book explores the creation of 'learning networks' and sheds light on how they function:– real versus virtual forms of interaction, collaboration versus competition in the learning process, and joint value creation versus individual value appropriation in networks. Written by international experts in the field of global strategy. Contributions have been selected for their insights and interdependence between organizational learning and networks. Looks at topics such as real versus virtual forms of interaction, collaboration versus competition in the learning process, and joint value creation versus individual value appropriation in networks.

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Fred Sollish Strategic Global Sourcing Best Practices


The latest best practice guidance on all aspects of global strategic sourcing-including environmental and international issues Strategic Global Sourcing Best Practices covers the latest trends and leading edge processes in global strategic sourcing, including supply management, t, sustainability, financial decisions, risk management, and international strategies. Offers the latest trends and guidance for sourcing and supply managers Features coverage of understanding sourcing, procurement and supply management, procurement and best business practices, best practices in sourcing management and global sourcing management, financial strategies for sourcing, responsible procurement,diversity procurement, managing risk, supplier selection, project management for procurement and supply managers, managing supplier relationships, international sourcing, managing supplier relationships supply management operations, With the rise of global supply chains, environmental/sustainability concerns, and constantly evolving technology, the time is right for understanding Strategic Global Sourcing Best Practices.

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Steven Male Strategic Management in Construction


This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors' firms and the associated professions. Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organizations. The book will provide a valuable tool for the strategic development of construction firms. «Ten years separate the editions during which period a significant number of British, (and other), construction firms which had survived generations of proprietors merged, changed beyond recognition or ceased trading. One can not but wonder if publication of a work on strategic planning some twenty year earlier might have saved some of them.» Construction Manager «The book presents the essential elements for managing at this higher level and should be a must for any construction professional who aspires to an executive position in industry as well as any student for construction management, project management and organizational management in construction. It comes highly recommended» Engineering, Construction and Architectural Management

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Philip Bromiley The Behavioral Foundations of Strategic Management


This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.

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Dr B S Moshal Principles of Management


Management is a dynamic and developing discipline. More emphasis is placed on the management of strategic alliances, improvement of productivity, management of change and strategic management. This book provides a clear understanding of the subject in today’s context. Contents: – Basic nature and importance of management – Necessary information on the planning processes. Types of plans and techniques with reference to corporate planning and strategy formulation – Organising processes, their nature, importance and elements – Elements of motivation, leadership and communication – Plus new trends in management

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Riza Yosia Sunindijo Strategic Safety Management in Construction and Engineering


Although the construction and engineering sector makes important contributions to the economic, social, and environmental objectives of a nation, it has a notorious reputation for being an unsafe industry in which to work. Despite the fact that safety performance in the industry has improved, injuries and fatalities still occur frequently. To address this, the industry needs to evolve further by integrating safety into all decision making processes. Strategic Safety Management in Construction and Engineering takes a broad view of safety from a strategic decision making and management perspective with a particular focus on the need to balance and integrate ‘science’ and ‘art’ when implementing safety management. The principles covered here include the economics of safety, safety climate and culture, skills for safety, safety training and learning, safety in design, risk management, building information modelling, and safety research methods and the research-practice nexus. They are integrated into a strategic safety management framework which comprises strategy development, implementation, and evaluation. Practical techniques are included to apply the principles in the context of the construction and engineering industry and projects. Case studies are also provided to demonstrate the localised context and applications of the principles and techniques in practice.

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Michael Gibbert's research works | University of Lugano ...

Michael Gibbert's 94 research works with 3,295 citations and 12,811 reads, including: Wicked pedagogy as creative bricolage

Strategy Making in a Crisis - Michael Gibbert - Amazon.de ...

Strategy Making in a Crisis | Michael Gibbert | ISBN: 9781848442405 | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.

Michael Gibbert's research works | University of Lugano ...

Michael Gibbert's 94 research works with 3,258 citations and 12,388 reads, including: Wicked pedagogy as creative bricolage

Michael Gibbert (Author of Strategic Management in the ...

Michael Gibbert is the author of Strategic Networks (0.0 avg rating, 0 ratings, 0 reviews, published 2006), Strategy Making in a Crisis (0.0 avg rating, ...

Strategic Networks: Learning to Compete by Gibbert ...

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Strategic Innovation: Liisa, Välikangas, Michael, Gibbert ...

Strategic Innovation: Liisa, Välikangas, Michael, Gibbert: Amazon.nl Selecteer uw cookievoorkeuren We gebruiken cookies en vergelijkbare tools om uw winkelervaring te verbeteren, onze services aan te bieden, te begrijpen hoe klanten onze services gebruiken zodat we verbeteringen kunnen aanbrengen, en om advertenties weer te geven.

Amazon.com: Strategic Innovation: The Definitive Guide to ...

Michael Gibbert’s first encounter with strategic novelty and outliers was as an apprentice to a professional chef in a two- Michelin-star kitchen in Wiesbaden, Germany, in a (failed) attempt to get the third star.

Välikangas & Gibbert, Strategic Innovation: The Definitive ...

A fundamental commitment to Strategic Novelty (SN). In Strategic Innovation, leading innovation strategists Michael Gibbert and Liisa Välikangas show you how to leverage Strategic Novelty, get to the future first, and get them before they get you.

What passes as a rigorous case study? - Gibbert - 2008 ...

Michael Gibbert, Lakshmi Balachandran Nair, Matthias Weiss, Martin Hoegl, ... Assessment sharing intra-industry strategic alliances: Effects on sustainable supplier management within multi-tier supply chains, International Journal of Production Economics, 10.1016/j.ijpe.2019.01.005, (2019). Crossref . Rosanna Garcia, Karin Wigger, Roberto Rivas Hermann, Challenges of creating and capturing ...

What passes as a rigorous case study? - Gibbert - 2008 ...

Michael Gibbert, Lakshmi Balachandran Nair, Matthias Weiss, Martin Hoegl, ... Assessment sharing intra-industry strategic alliances: Effects on sustainable supplier management within multi-tier supply chains, International Journal of Production Economics, 10.1016/j.ijpe.2019.01.005, (2019). Crossref . Tobias Kosmol, Qualitätsmanagement mit Lieferanten in Schwellenländern – Zusammenspiel ...

Munchausen, Black Swans, and the RBV: Response to Levitas ...

Michael Gibbert. Journal of Management Inquiry 2006 15: 2, 145-151 Download Citation . If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. Simply select your manager software from the list below and click on download. Format: Tips on citation download: Download Citation: Download article citation data for: Munchausen ...

Prof. Michael Gibbert • Pfadkolleg research center ...

Prof. Michael Gibbert Associate Professor Department of Management. Bocconi University Milan, Italy Biographical note MSc in Strategic Management, University of Stellenbosch, South Africa. Ph.D. in Business Administration, University of St. Gallen, Switzerland. Post Doc at Yale School of Management, USA. Academic CV Associate Professor of Management. Appointments prior to joining the Bocconi ...

The ‘‘What’’ and ‘‘How’’ of Case Study Rigor: Three ...

To provide evidence-based strategies for ensuring rigor of case studies, the authors examine what rigor types authors report and how they report them by content analyzing all case studies published 1995—2000 in 10 management journals. Comparing practices in articles addressing rigor extensively and less extensively, the authors reveal three strategies for insuring rigor. First, very few case ...

Michael Gibbert. Strategic Management in the Knowledge ...

Michael Gibbert. Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel ...

Michael Gibbert | InformIT

MICHAEL GIBBERT (Lugano, Switzerland) is Professor of Marketing at the Institute for Marketing and Communication at Lugano University. His research interests include the effects of constraints on innovation, consumer behavior, and research methods.

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eBook Shop: Strategic Innovation von Michael Gibbert als Download. Jetzt eBook herunterladen & bequem mit Ihrem Tablet oder eBook Reader lesen.

Gibbert, M: Strategic Networks: Learning to Compete ...

Gibbert, M: Strategic Networks: Learning to Compete (Strategic Management Society Book Series) | Gibbert, Michael, Durand, Thomas | ISBN: 9781405135856 | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.

WHAT PASSES AS A RIGOROUS C STUDY - - Alexandria

MICHAEL GIBBERT Business Management Department Bocconi University Viale Filippetti, 9 20122 Milan, Italy Tel: +39 02 5836 3634 Fax: +39 0323 70474 michael.gibbert@unibocconi.it WINFRIED RUIGROK Research Institute for International Management University of St. Gallen Dufourstrasse 40a 9000 St. Gallen, Switzerland winfried.ruigrok@unisg.ch BARBARA WICKI Business School Credit Suisse, Zurich ...

Strategic Management in the Knowledge Economy: New ...

Buy Strategic Management in the Knowledge Economy: New Approaches and Business Applications by Leibold, Marius, Probst, Gilbert J. B., Gibbert, Michael online on Amazon.ae at best prices. Fast and free shipping free returns cash on delivery available on eligible purchase.

MARKETING STRATEGY REPORT

MARKETING STRATEGY REPORT International Tourism Marketing FS 2018 – Dr. Michael Gibbert The BEBS Group Fiammetta Battino, Carolina Bosco, Gisela Etter, Olivier Schorro. About OATLY Mission « Deliver products that have maximum nutritional value and minimum environmental impact » Oatly is a Swedish based company that was founded in 1985. The company was born out of academic research at Lund ...

Strategic Management in the Knowledge Economy

Article - Strategic Management in the Knowledge Economy - New Approaches and Tools for New Business Models by Marius Leibold, Gilbert Probst, Michael Gibbert

Gibbert, Michael | Università della Svizzera italiana

michael.gibbert@usi.ch. tel +41 58 666 4727. Main Building, Office 330 (Level 3) Via Buffi 13, 6900 Lugano. Roles. Position Full Professor - Faculty of Communication, Culture and Society. Affiliations Institute of Marketing and Communication Management (IMCA) Laboratory of Science communication (LABCS) ...

Publications | Gibbert, Michael | Università della ...

Strategic Innovation. The definitive guide to outlier strategies. Pearson-Financial Times Press, 17-30 Albert A., Gibbert M. (2005) Learning networks: the three key challenges. In M. Pagani Encyclopaedia of digital commerce. Idea Group Publishing Gibbert M., Kugler P., Voelpel S. (2002) Getting real about knowledge sharing. In Davenport, T ...

Leibold/Probst/Gibbert Strategic Management in the

Leibold/Probst/Gibbert Strategic Management in the Knowledge Economy. Strategic Management in the Knowledge Economy New Approaches and Business Applications By Marius Leibold, Gilbert J. B. Probst and Michael Gibbert Second Edition, 2005. Bibliographic information published by Die Deutsche Bibliothek Die Deutsche Bibliothek lists this publication in the Deutsche Nationalbibliografie; detailed ...

Strategic Management in the Knowledge Economy (eBook, PDF ...

Das strategische Management befasst sich mit der Frage, wie Unternehmen im modernen, sich rasch verändernden Wettbewerbs- und Marktumfeld eine Unternehmensstrategie entwickeln, mit der sie die anvisierten Unternehmensziele erreichen können.

Book Strategic management in the knowledge economy by ...

Strategic Learning in a Knowledge Economy defines unique and powerful ways that organizations can foster learning at the individual, group and organizational levels, a capability critical to both strategic objectives and business performance. The book explains how individuals and organizations learn, clarifying cognitive and social aspects of the topic. Jan 01, · For undergraduate and ...

Michael Gilbert - Greater Milwaukee Area | Professional ...

View Michael Gilbert’s profile on LinkedIn, the world's largest professional community. Michael has 5 jobs listed on their profile. See the complete profile on LinkedIn and discover Michael’s ...

Strategic Innovation | Michael Gibbert Book | Buy Now | at ...

Buy Strategic Innovation by Michael Gibbert at Mighty Ape NZ. Right now, all around you, there's an explosion of new business models, new product/service categories, and new organizational forms. There's a verita...

Strategic Networks: Learning to Compete: Gibbert, Michael ...

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Strategy Making in a Crisis: From Analysis to Imagination ...

Drawing on evidence from philosophy, and on a multi-year case study of a major multinational, Michael Gibbert points to three different kinds of imaginations and proposes a three-step model for imaginative strategy making. Introducing new topics on this subject, Strategy Making in a Crisis will strongly appeal to top-level managers, including corporate development departments, and business ...

PRN Wire: Strategic Management in the Knowledge Economy

Strategic Management in the Knowledge Economy. New Approaches and Tools for New Business Models by Marius Leibold, Gilbert Probst, Michael Gibbert . Germany - Feb 1, 2003 : From about the middle of the 1990s onward the global environment has been causing revolutionary changes in traditional industries, corporations and business models. Extant strategic management approaches and tools cannot ...

Michael Gibbert: Case Studies: Design, Methods, and Reporting

Michael Gibbert is Professor of Marketing at the Communications Department at Universita della Svizzera Italiana, Lugano. Before joining the Lugano faculty, he was a faculty member at Bocconi University, Milan (first Assistant, then Associate Professor), and Adjunct Professor at Stellenbosch University, South Africa. He holds a Ph.D. in Management Strategy from St. Gallen University and taught ...

Strategic Innovation: The Definitive Guide to Outlier ...

“ Strategic Innovation is a thought-provoking book about the quiddity of outlier organizations. The authors have a razor-sharp eye for the hidden markers that reveal strategic novelty as it unfolds. In this book, the authors introduce a methodology that unravels the concept of prediction outliers: how uniquely different companies with unconventional business models have lingering, staggering ...

Strategic Management in the Knowledge Economy: New ...

Strategic Management in the Knowledge Economy: New Approaches and Business Applications. Leibold, Marius, Gilbert J. B. Probst and Michael Gibbert: 2nd edition; Publicis Publishing 2005. 355 Seiten; gebundene Ausgabe

Michael Gibbert | Semantic Scholar

Michael Gibbert, Winfried Ruigrok, Bárbara Wicki; Business; 2008 (First Publication: 1 December 2008) This article investigates the methodological sophistication of case studies as a tool for generating and testing theory by analyzing case studies published during the period 1995-2000 in 10 … Continue Reading. 905. 89 ...

Strategic Networks : Michael Gibbert : 9781405135856

Strategic Networks by Michael Gibbert, 9781405135856, available at Book Depository with free delivery worldwide.

Crafting Strategy Imaginatively:: Lessons Learnt from ...

MICHAEL GIBBERT, SDA Bocconi, Institute for Economics and Management, Bocconi University, Viale Filippetti 9, 20122 Milan, Italy.E-mail: [email protected] Michael Gibbert is Assistant Professor at Bocconi University. His research interests include learning networks, competitive strategy and generalizability in strategy research.

Strategic Networks - ISBN: 9781405173339 - (ebook) - von ...

Strategic Networks - ISBN: 9781405173339 - (ebook) - von Michael Gibbert, Thomas Durand, Verlag: Wiley-Blackwell

new approaches in the - ZVAB

Leibold, Marius, Gilbert J. B. Probst and Michael Gibbert: Strategic Management in the Knowledge Economy: New Approaches and Business Applications [nach diesem Titel suchen] Publicis Publishing, 2005. ISBN: 9783895782572. Anbieter Petra Gros, (Koblenz, Deutschland) Bewertung: Anzahl: 1 In den Warenkorb Preis: EUR 11,95. Währung umrechnen. Versand: EUR 2,70. Innerhalb Deutschland Versandziele ...

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Lehrstuhl für Betriebswirtschaftslehre, insbesondere ...

Michael Gibbert, James A. Hampton, Zachary Estes and David Mazursky, "The Curious Case of the Refrigerator–TV: ... vortragsankuendigung_iss_gibbert.pdf PDF (280 KB) ivm-5_strategic-innovation-management.pdf PDF (15.40 MB) ivm-6_new-product-development.pdf PDF (7.71 MB) ivm-7_creativity-techniques.pdf PDF (9.97 MB) ivm-12_diffusion-and-adoption-of-innovation.pdf PDF (10.20 MB) ivm-11_open ...

Pearson - Strategic Innovation: The Definitive Guide to ...

LEVERAGE STRATEGIC NOVELTY (SN) TO TRANSFORM AND DOMINATE YOUR MARKET. Become an “outlier organization”: recognize huge opportunities in novelty, and act fast and first; Listen for the tremors already building beneath your markets; Learn from winning “outlier” business models, organizational forms, markets, products, and services

Michael Gibbert: Case Studies

Michael Gibbert is an Assistant Professor at Bocconi University, Milan, and Adjunct Professor at Stellenbosch University, South Africa. He holds a Ph.D. in Management Strategy from St. Gallen University and has previously taught or researched at the Yale School of Management, INSEAD, and Ludwid Maximilian’s University in Munich. He edited the bestselling “Siemens Knowledge Management Case ...

Advances in Business Marketing and Purchasing | Emerald ...

ISSN: 1069-0964 Editor: Professor Arch Woodside Subject: Marketing (view other series in this subject area) Volumes from this series are included in the Thomson Reuters Book Citation Index Information: Author guidelines | Publication ethics Other: Recommend this book series Also available in our: Emerald Business, Management and Economics eBook Series Collection

What Passes as a Rigorous Case Study?

SAGE Books. Explore research monographs, classroom texts, and professional development titles. SAGE Business Cases. Discover the real world of business for best practices and professional success.

Martin Kunc Strategic Analytics. Integrating Management Science and Strategy


Defines common ground at the interface of strategy and management science and unites the topics with an original approach vital for strategy students, researchers and managers Strategic Analytics: Integrating Management Science and Strategy combines strategy content with strategy process through the lenses of management science, masterfully defining the common ground that unites both fields. Each chapter starts with the perspective of a certain strategy problem, such as competition, but continues with an explanation of the strategy process using management science tools such as simulation. Facilitating the process of strategic decision making through the lens of management science, the author integrates topics that are usually in conflict for MBAs: strategy and quantitative methods. Strategic Analytics features multiple international real-life case studies and examples, business issues for further research and theory review questions and exercises at the end of each chapter. Strategic Analytics starts by introducing readers to strategic management. It then goes on to cover: managerial capabilities for a complex world; politics, economy, society, technology, and environment; external environments known as exogenous factors (PESTE) and endogenous factors (industry); industry dynamics; industry evolution; competitive advantage; dynamic resource management; organisational design; performance measurement system; the life cycle of organisations from start-ups; maturity for maintaining profitability and growth; and finally, regeneration. Developed from the author's own Strategy Analytics course at Warwick Business School, personal experience as consultant, and in consultation with other leading scholars Uses management science to facilitate the process of strategic decision making Chapters structured with chapter objectives, summaries, short case studies, tables, student exercises, references and management science models Accompanied by a supporting website Aimed at both academics and practitioners, Strategic Analytics is an ideal text for postgraduates and advanced undergraduate students of business and management.

12721.31 RUR

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Paula Caligiuri Managing the Global Workforce


Human resource management (HRM) is the strategic and coherent approach to the management of an organization's employees. As the need for effective and top staff rises, Managing the Global Workforce provides the most up to date and topical information on accessing human resource management. Written by Paula Caligiuri, an author recognized as one of the most prolific authors in the field of international business for her work in global careers, this book covers the full range of strategic, comparative, and cross-cultural issues affecting the way a workforce is managed globally.

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Siguaw Judy Strategic Hospitality Leadership. The Asian Initiative


Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges. Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia. The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their varied backgrounds and profound appreciation of the complexities in building enterprises from the ground up, or expanding an on-going business organization are the types of first-hand knowledge and perspective that is beneficial, informative, and inspirational to industry veterans and students alike. These contributors include chief executives and senior management of hotels and resorts, serviced apartments, restaurants, and food and beverage groups, who have been successful in Asia. Strategic Hospitality Leadership provides readers with the collective wisdom of these successful top executives on a range of topics including brand management, strategic direction, service, marketing, human resource, crisis management, business growth, leadership, portfolio management, best practices, and development. The book will help current and future leaders address major issues that are being and will continue to be confronted in the hospitality industry in Asia, and aims to increase the success of new entrants into Asia.

3687.34 RUR

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Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model


A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term «strategic communication» properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective

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Simon Moore Strategic Project Portfolio Management. Enabling a Productive Organization


Lead change through strategic alignment of project and process performance Practical and filled with expert advice, Strategic Project Portfolio Management: Enabling a Productive Organization presents a clear framework for your organization to complete impactful strategic projects. Providing executive-level guidance to build a powerful and efficient process from initial adoption to portfolio alignment, this essential resource contains case studies from small to global multinational organizations, arming you with the insights to ensure your strategic projects are given the resources they need to deliver business impact. This important guide Shows executives how to align their projects and processes with their business strategy for compelling competitive advantage Provides cases from best in class organizations, showing how they were able to achieve results by using processes outlined in the book Reveals how technology is the key to developing new collaborative platforms and innovative work management environments that have not been possible until now Defines a framework for assessing project portfolio management competence within your organization and driving momentum for compelling improvements Explores how to go beyond project portfolio management to a holistic work management system Strategic Project Portfolio Management: Enabling a Productive Organization offers the practical recommendations, guidance, and real world insights you need to immediately begin driving better project management strategy.

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Salameh Malik Essential Tools for Operations Management. Tools, Models and Approaches for Managers and Consultants


The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business person define and control these areas within their business. Check out the new series website featuring sample chapters, tool of the month and solve your management problems by talking direct to the author www.essentialtoolsseries.com Third book in a new series that see's Simon Burtonshaw-Gunn’s The Essential Toolbox broken down and expanded to find the essential tools for a range of business areas This volume includes 30% new material in the form of new tools and techniques for guiding consultants Covers: Strategic Management; Business Planning; Product Development; People Management; Supply Chain Management Active author, Simon Burtonshaw-Gunn speaks regularly About the Author: Simon Burtonshaw-Gunn is a practising management consultant with over 30 years experience in both the public and private sectors and covering a range of organizations and industries. He holds two Master's degrees and a PhD in various Strategic Management topics. Book includes a forward by Malik Salameh.

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